Conversion Rate Calculator

Understanding conversion rate

Conversion rate is the percentage of visitors who complete a desired action — usually a purchase. Comparing channels side by side helps you see where traffic quality and experience are strongest, and where CRO work will move revenue fastest.

What to compare

• Traffic quality: paid and organic often convert differently for the same offer.
• Average order value: a lower conversion rate can still win if AOV is higher.
• Volume: small samples can make rates look better or worse than they are.

How we help

As a Shopify Plus agency, we use conversion data like this to prioritise UX, theme, and checkout improvements that actually move revenue.

Want help improving conversion on Shopify?Contact us for a CRO conversation.